The channel, part of NBC Universal, is designating the next month as Characters Unite Month, which will feature a documentary hosted by Tom Brokaw on Dec. 10; a game application on the channel’s Facebook page; content on a Web site, charactersunite.com; and story-telling events, in conjunction with the Moth, the storytelling group, in cities like New York.
Characters Unite is inspired by “Characters welcome,” the theme of ads from USA Network for its series like “Psych,” “Royal Pains” and “White Collar,” and evokes a public service campaign that the channel sponsored in the 1990s, which carried the theme “Erase the hate.”
USA Network works on the Characters Unite campaign with organizations like the American-Arab Anti-Discrimination Committee, the Anti-Defamation League, the Children’s Defense Fund, the Gay and Lesbian Alliance Against Defamation, the National Education Association and the Southern Poverty Law Center.
The goal is to “focus on what can bring us together rather than what drives us apart,” Bonnie Hammer, president at the NBC Universal Cable Entertainment and Cable Studios unit of NBC Universal, said in a statement.
